Shinebaum, a good old fashioned Mexican family name....not!

'MEXICO CITY, May 31 (Reuters) - Mexico's election is now the bloodiest in its modern history after a candidate running for local office in central Puebla state was murdered on Friday at a political rally, taking the number of assassinated candidates to 37 ahead of Sunday's vote.

Jorge Huerta Cabrera, a candidate who was running for a council seat in the town of Izucar de Matamoros, was gunned down in the attack, according to the state prosecutor's office.'