My Entrepreneurial Journey - Part Five

Today I'm going to share with you how I transitioned from the party business and got into the next venture. But, to start, I have to explain that my fascination with creating these things had two reasons: Learning and making money.

Therefore, I started to notice that people would go to parties and not dress well. However, I had the demand and the desire. There was no other way... I started designing and manufacturing shirts. I studied everything I could, but it was a field where I had zero hours of experience and zero hours of flight time.

The result? You already know... It went terribly wrong! I wasted a lot of time on logos, designing shirts, defining details, and overthinking everything from A to Z.

And, in fact, I should have been 100% focused on SELLING! I'll repeat it again, SELLING! Every business needs to sell to survive, from the largest to the smallest. You need to generate value with a product/service and sell it. And I had ignored the basic principle of any business. Sales are the soul of the business when you're starting small.

In the end, I made two batches of 50 shirts. I sold everything, by sheer force of will. But it took too long to sell the shirts. And that's when the first lesson came: Marketing is everything!

At the time, I also slowed down the pace of the parties. I had two with losses and one that ended up balancing the books. However, I ended up with a guest who got sick from drinking too much. And then I knew it was time to put an end to that and move on.

By then, I was 21 years old. I tried two different businesses, where I had no and very little experience. At least, I closed this cycle without financial loss. Coupled with the gain in experience, I consider it to have been a good investment.

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