Attention is our scarcest resource. While time is our most precious asset, moments without attention are greatly diminished in value. Think of time as the x-axis, representing the length of life; attention is the y-axis, determining how we experience each moment. Life, in essence, is the integral of attention (y) over time (x).

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From this perspective, working for a company is essentially selling our attention during specific time periods. We give our highest quality attention - our most alert morning mind, our most focused hours of the day.