Because Yahweh is an eternal being, His love for humanity is also eternal.

This is part of why it doesn't make sense how He could love the reprobate - we are creatures bound by time.

His love, however, does not blindly excuse transgressions, and is the source of His displeasure with our sin.

It is because He loves that He gives us what we ask for: either sharing eternity with Him, or sharing eternity apart from Him.