You have to look at their personal monetary velocity. If someone only saves enough money to cover a month's or even a year's worth of personal consumption, then he won't care about SoV, because he's using up the trading tokens quickly or could dump them fast by buying an expensive consumption good, like a car or a laptop.
But someone who traded Lebanese Lira in 2019 for USD, and then saved it, is now down 20% in purchasing power, over gold. Not bad for a trading token, but that's a fifth in 4 years and USD inflation has barely even happened, yet. How will they feel when they start losing a fifth every year or even every month?