I should have specified that. Although people from dozens of countries use NostrGram, about 50% are in the USA/Canada. That's enough to demonstrate the "business hours" impact.
NostrGram is perfect for some second monitor, full-screen action while at work๐
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Get a nostr monitor - noted
I think this has a lot to do with it. Nostrgram is a great desktop client, so it makes sense that it gets the most use while people are sitting at their desks during the week.