It's a radio station

Synchronicity is inevitable

Many people feel like the radio is speaking directly to them

Songs play at a time when we most need to hear them

Or at the worst possible time

But it's all psychological

If I started spamming you with the number 7 I bet you'd see it more

I'd be triggering your brain to notice

There's not going to be more 7s around you

You're just going to be more conscious of them