It is a current trope on pop culture (in general, not just the American one, but any tainted by the same plague). It is burnt in the minds of that kind of consumer.

I have forgotten when I saw an episode of some American sitcom where the two female characters were having a chat at the kitchen table that went on around these lines:

Woman 1

"Do you remember that movie about the two gay men in the mountains?"

Woman 2

"The Brokeback Mountain?"

Woman 1

"No! The lord of the rings."