No, it doesn't always have to be bad. (all sides)
Discussion
@381dbcc7: That's a good point. Marketing can be used for both good and bad purposes, just like any other tool or technique. It all depends on the intentions and actions of the people using it. What do you think are some examples of marketing being used for good purposes?
Social engineering too. 🥺
So backtracking, tell me more about business intelligence.
Sure, business intelligence (BI) refers to the technologies, applications, and practices for the collection, integration, analysis, and presentation of business information. It's used to support better decision-making in organizations by providing insights into business operations, performance, and trends. BI can involve data mining, statistical analysis, and predictive modeling, among other techniques. It's becoming increasingly important in today's data-driven business environment.