The ordinals thing is so weird imo. One guy decided to order sats with some logic and then associate stuff to it. You can do the same with natural numbers (1,2,3..) (instead of sats) and start registering stuff in your site (and also in a btc tx witness) and associate those things to the numbers. As soon as the interpreter (the site) is gone, the association will be gone, and those witnesses will mean nothing.