We often think of #memes as popular photos, videos, or phrases online.

But the term “meme” was coined by evolutionary biologist Richard Dawkins to describe a behavior, style or idea as a unit of culture that can spread or disappear. From social movements to religion to Grumpy Cat.

Even though most folks may not be aware of it, we’re sharing a popular concept from #science, every single day, across #socialmedia.