Soft-orange-pilled an outlet store which I found by chance. They were selling all kinds of streetwear stuff of known brands. Asked them if they accepted Lightning payments.
Their reaction: "Lightning? What is that?"
Explained it shortly but they couldn't even understand the crypto/Bitcoin part. I left without buying anything. I was ready to drop some serious Sats though, if they accepted it.
Felt like asking for an email address in 1995.