You can't get rats addicted to cocaine in their natural environment. You have to isolate them in a cage first so they don't have any other sources of dopamine.

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Haha not sure about CANT but yeah, I def. agree it’s harder. If you haven’t seen, this is good

https://www.ted.com/talks/johann_hari_everything_you_think_you_know_about_addiction_is_wrong/comments