Right. But there is a big difference in friction between rebroadcasting to all with a single click (e.g. Retweet) and having to decrypt, save, and then send. Also, paying even a small amount upfront changes filters a lot of unwanted attention and creates a perception of the information being not intended for everyone.

I'm not talking digital scarcity, but rather a more guarded approach to social media.

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Friction is the perfect word here.

I think too that everything that can be done or shared should be "payed" at least for the amount that is needed for the transaction to be made or to be stored.

The problem is that transaction and storing cost are almost 0 so even if you made the procedure hard, as soon as you decrypt it, then sharing is really easy.

You need the Relays to have to ask for cost of rebroadcasting, but as soon as a price is put, it will create a market, and in a market the cost will always fall into the maintenance price, that will also fall when the technology advance.