Personas?
Nailed it.
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nostr:npub1c0mw8utq9avw4wy7w39hzt3ugurg7f8jcn9qmqqpswkc6alwxhjsevxqjl first encountered these in some design book 20ish years ago. People keep insisting that they’re more than an excuse to codify biases, and I keep not believing them.
nostr:npub1c0mw8utq9avw4wy7w39hzt3ugurg7f8jcn9qmqqpswkc6alwxhjsevxqjl Lording it over everyone in their monogrammed Contoso Corporation windbreakers
nostr:npub1c0mw8utq9avw4wy7w39hzt3ugurg7f8jcn9qmqqpswkc6alwxhjsevxqjl “Savvy Sally keeps an eye out for sales. She also harbours a deep shameful childhood secret, when she tortured a neighborhood cat. She has a distant, resentful relationship with her mother, who she blames for all her sexual hangups…”