### **Expanded Implementation Timeline**
**Objective**: Execute the T-Shirt Stores Project with precision, aligning with Ethiopia’s cultural calendar and global opportunities.
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#### **Q1 2024: Secure Suppliers & Finalize Designs**
**Key Actions**:
1. **Supplier Onboarding**:
- **Local Cotton**: Partner with 5 organic cotton farms in Arsi and Tigray (certified by **ECX**), securing 10,000 kg/month at 300 ETB/kg.
- **Premium Materials**: Sign contracts with Bahir Dar silk cooperatives and Indian recycled polyester suppliers (20% prepayment).
2. **Design Finalization**:
- **Local Line**: Collaborate with Addis Ababa University art students to create 20+ designs (e.g., “Addis Street Art,” “Sheba Script”).
- **Cannes Line**: Work with filmmaker Yared Zeleke on 5 cinematic designs (e.g., “Simien Skies” inspired by *Lamb*).
3. **Prototyping & Testing**:
- Produce 500 sample units for focus groups; iterate based on feedback (e.g., adjust necklines for unisex fits).
**Milestones**:
- 100% supplier contracts signed by March 2024.
- 3 design patents filed.
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#### **Q2 2024: Launch Addis Store & Begin Local Marketing**
**Key Actions**:
1. **Store Setup**:
- **Location**: Lease 150m² in Bole District (500,000 ETB/month rent).
- **Tech Integration**: Install AR mirrors for virtual try-ons and TeleBirr POS systems.
2. **Local Marketing Blitz**:
- **Social Media**: Launch *#WearYourRoots* TikTok challenge (target: 1M views).
- **Influencers**: Partner with @HabeshaFashion (45k followers) for a 12-post campaign.
- **Event Activation**: Pop-up at Meskel Festival (Sept 27), selling 300 “Meskel Bloom” tees/day.
3. **Production Kickoff**:
- Begin mass production at Hawassa Industrial Park (10,000 units/month).
**Milestones**:
- Store grand opening by May 2024.
- 1,000 units sold in Q2 (200,000 ETB revenue).
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#### **Q3 2024: Cannes Activation & International Sales Rollout**
**Key Actions**:
1. **Cannes Film Festival (May 14–25)**:
- **Pop-Up Store**: Rent 50m² on La Croisette (€15,000), showcasing the “Cannes x Lalibela” collection.
- **Red Carpet Placements**: Gift tees to 20+ African filmmakers (e.g., Mahamat-Saleh Haroun).
- **VR Experience**: Deploy Meta Quest headsets for virtual tours of Ethiopian heritage sites.
2. **International Sales Launch**:
- **E-Commerce**: Go live on Shopify (USD pricing) and Jumia Kenya.
- **Diaspora Campaign**: Target Ethiopian communities in D.C. and Dubai via geo-fenced Instagram ads.
3. **Post-Cannes Analysis**:
- Measure ROI via sales (target: 300 units sold) and media impressions (target: 500k).
**Milestones**:
- Secure orders from 2 international retailers (e.g., Moda Operandi).
- Achieve 40% gross margin on Cannes line.
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### **Dependencies & Risks**
1. **Q1-Q2 Dependency**: Delays in cotton harvests could stall production.
- *Mitigation*: Stockpile 3 months’ inventory by March 2024.
2. **Q2-Q3 Dependency**: Cannes activation requires finalized designs by April.
- *Mitigation*: Assign a dedicated design team for Cannes by February.
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### **Post-Q3 2024 Roadmap**
- **Q4 2024**: Expand to Dire Dawa (store) and launch kids’ line.
- **Q1 2025**: Enter COMESA markets via Nairobi partnership.
- **Q3 2025**: Apply for B Corp certification.
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### **Key Metrics**
| **Quarter** | **Metric** | **Target** |
|-------------|--------------------------------|--------------------------|
| Q1 2024 | Suppliers secured | 100% |
| Q2 2024 | Addis store foot traffic | 500 visitors/day |
| Q3 2024 | Cannes line gross margin | 65% |
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This phased timeline balances local execution with global ambition, ensuring Boaz Trading PLC capitalizes on Ethiopia’s cultural moments (e.g., Meskel) and international platforms (Cannes) to drive brand equity and revenue.