IMHO, the greatest product advice ever given.
Compare what he said with Apple today. The Vision Pro was a disaster because they no longer follow Steve’s product design framework.
When you watch the launch video for the Vision Pro, you can see they weren’t sure what it would be used for. They made the old mistake: marketing technology instead of focusing on real human needs. Maybe Apple’s old institutional knowledge has been lost by now.
In Monday’s product announcement, they practically hid the Vision Pro. Sad. All that work for nothing.
New suggested slogan:
“Designed by committee in California” nostr:note1gvc46j0telzsmqrm3eldvfcpqtrh8hdewnf09sny4hrtfk7zen2sv8sgnx