If they chose to also cater to shitcoinery, they would make a lot more profit. Yet they resist the temptation because they know it's morally wrong. This is why.

You have to be humble to stack sats. Having a stake in a company is a lot different than have piece of a commodity.

Of course not. They have a better chance to have leadership with better values but for now all of them are in a fiat world and need to stay alive in this.