Here's your summary from What is upflation? #business #shorts (https://www.youtube.com/watch?v=dfvSCTBmeY4) on the Bloomberg Television channel:

**TLDR:** Upflation is a new trend where companies find a new use for essential items, like whole body deodorant, and charge more for them.

1. Whole body deodorant is a new trend that is double the price of normal deodorant.

2. Upflation is when companies take essential items, give them a new use, and charge more for them.

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