Advertisement leads to behavior modification: new consumption (or future consumption brought forward). Subscriptions and v4v are monetization of already-existing consumption.
This is interesting, Amazon Prime is getting ads next week. Evidence that even for a product with very loyal customers, advertising is more profitable than subscriptions.
https://www.theverge.com/2024/1/26/24051721/amazon-prime-video-ads-reminder
Advertisement leads to behavior modification: new consumption (or future consumption brought forward). Subscriptions and v4v are monetization of already-existing consumption.