Just imagine what the markup must be - how much they’re making per unit - for that to be affordable.

Average retail markup in the US is 400%. Might be higher here depending on product and origin of manufacture.

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I think that the key here is the volume, the markup is not that much, which makes them a really attractive option, the sellers are making +5000 sells on a single article. The quality is good overall, and it’s much cheaper than buying the same article from Canada/US. The only downside is the delivery time which takes about 2 weeks.