Nice, love it! Why’d you start the retail side? Felt you maxxed out of the wholesale opportunities?

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Mostly because I’m a glutton for punishment. Turns out retail customers are more demanding than wholesale and there are a LOT more of them.

On the wholesale side we sell truckload volumes of chemicals to manufacturers like Sherwin Williams and EcoLab. I’ve always wanted my own brand that could focus on more natural alternatives. The retail business was to scratch that itch.

Nothing quite matches the feeling of a new challenge 😅 where do the retail customers come from? What are your marketing channels?

Right now mostly Shopify and Amazon. A little bit from Etsy, eBay and Walmart too.

Nicely diversified. How do you get traffic to the site?