Nice, love it! Why’d you start the retail side? Felt you maxxed out of the wholesale opportunities?
Discussion
Mostly because I’m a glutton for punishment. Turns out retail customers are more demanding than wholesale and there are a LOT more of them.
On the wholesale side we sell truckload volumes of chemicals to manufacturers like Sherwin Williams and EcoLab. I’ve always wanted my own brand that could focus on more natural alternatives. The retail business was to scratch that itch.