Going back to my notes from my governance course from years ago, the order of society is built on a combination of 3 functions: 1) Coercion, 2) Reciprocity, and 3) Exchange. Or expressed as institutions: Government, Church and Market.

The whole #v4v idea is great, but it’s a very church-y concept. I do something, circulate the offering plate, I get what people feel like contributing (reciprocity). Also great for buskers because it’s impossible to demand a price for your performance on a public street.

I think the long term will be markets - where you can demand a fair price for a fair exchange. Not sure how this will play out, but my gut feeling it will be more enduring than #v4v.