The largest decentralized IP story lure measured digital artifact transactions will be partially based on proof-of-attendance Merkle tree possibilities. The “had to be there” moment is engrained in human storytelling. My favorite example is Kirk Gibson’s 1988 Game One home run. The Los Angeles Times conducted a survey a month after that event, and over 200,000 people claimed to have witnessed it live. The only problem? Dodger Stadium only holds 50,000 people. While some of the hard facts of that analogy could be challenged—I’m digging 37 years into my memory—the point holds true: humans embellish the past to live with the present.

I remember the moral of that story like it was yesterday, yet the source and numbers I’ve presented are merely figments of my imagination used to connect with readers as we create brand power. Our creation “project startup”, fueled by Brand Power, has roots to revolutionize “the changing of the guard in power structure handoffs.” Tokenizing everything means having consensus on specific commerce receipts to bring trust to storytelling. This isn’t necessarily to make stories more entertaining, like the classic *Big Fish* story. This is so we can manifest better society-building in the automation era coming after the “Internet of Everything” era.