I always chuckle at how much people on X (and probably here) love to bash LinkedIn. Sure, there’s plenty of generic fluff and self-promotion, but honestly, LinkedIn has been the easiest and most effective platform for growing my businesses.

Rather than tearing others down, I find it much more rewarding to offer help.

Take cold outreach DMs, for example.

I get them daily.

When someone sends me a “Hi [first_name]…” message, I usually reply to point out their mistake.

Now I’m trying something new: if they own up to the error, I’ll pull an Uno reverse card and ask if they’d like help growing their business.

What do you think—what kind of conversion rate could that approach get?