I’d love for zapsplits to reward the whole chain:

-creator(s)

- services used by creators (online creating tools, storage, publishing client)

- client and relay used by consumer

-marketing (reposter, curator/aggregator)

To have enough zaps floating…Zapscriptions seems to be the model closest to what people are used to in the legacy world. Fees on sales is the other close one.

Content creators look at their content as either marketing or product. Marketing content would be accessible for free (with easy option to link to zapscriptions or zapwalled content).

Take a musical artist… the products are usually merch, live performances and to some extent albums. Singles and music videos mainly serve a marketing function (and mostly generate income via advertisement).

Audio and video clients that easily link the marketing content (including interviews) to the commercial offer would have an interesting proposition. These clients would monetize via zapscriptions. (They c’ either charge the creators or ask for a share of income)

TikTok style video leads to music video, music video to single, single to album… at every step access to shop (merch) and calendar (ticket office) could be offered.