Personally, I think a more impressive video to post on social media is someone paying someone from something like CashApp or Strike to a user who has Venmo, PayPal or WoS using Bitcoin as the open monetary network without the user knowing what is happening in the background. Showing how Bitcoins open network brings all the closed networks together.
Jack Mallers had the right idea when he said open networks win and the company with the best user experience will win. Of course the conversation can move to selling point of being able to self-custody that asset without counterparty risk That is what we should be promoting IMO.