It's pseudoanonymous to begin with. If you understand how it works you can make it anonymous. You think bitcoin needs to adapt to get more users. I say bitcoin picks up the best users.
Discussion
Bitcoin is the easiest money on the planet to trace. The records exist everywhere at all times and forever. If your identity is linked to your device, what ever you do with that bitcoin is linked to your SSN.
If an anonymous device is in the same general location as your registered device, am your Bitcoin transactions are linked to your SSN.
The only reason the dark web is allowed to exist is so the NSA can learn your secrets.