The YouTube user experience in 2024:

- Consider ad-exposure to content value trade-off

- 50% chance of bailing

- Mute device

- Click link

- Do something else for ~3 minutes

- Come back

- 50% chance of giving up since ad is still running

- Unmute and watch for ~5 minutes

- Ad comes on, mute and do something else

- Repeat...

My default is now to not watch videos unless I am really sure ahead of time that they are worthwhile. The ad/content ratio is not reasonable. This used to be very different 1-2 years ago.