Bitcoin only

Fully Air-gapped (optional)

NFC (optional)

Plausible deniability (1 seed - infinite wallets by changing passphrase )

Looks cool ( not high on the list , but still a reason)

Coldcard accept Bitcoin for payment

Coldcard seem to be innovating constantly

Coldcard Docs are excellent

I couldn't even mention all of it's features on here to be honest, it's a swiss army knife.

Trezor isn't Bitcoin only , that rubs me up the wrong way . I might be being pedantic .

Blockstream Jade comes highly recommended , although I know nothing about it . Isn't there a OG cypherpunk working for them ?