Saul D. Alinsky's rules for radicals:

1 "Power is not only what you have but what the enemy thinks you have."

2 "Never go outside the expertise of your people."

3 "Whenever possible go outside the expertise of the enemy."

4 "Make the enemy live up to its own book of rules."

5 "Ridicule is man's most potent weapon. There is no defense. It is almost impossible to counterattack ridicule. Also it infuriates the opposition, who then react to your advantage."

6 "A good tactic is one your people enjoy."

7 "A tactic that drags on too long becomes a drag."

8 "Keep the pressure on."

9 "The threat is usually more terrifying than the thing itself."

10 "The major premise for tactics is the development of operations that will maintain a constant pressure upon the opposition."

11 "If you push a negative hard and deep enough it will break through into its counterside; this is based on the principle that every positive has its negative."

12 "The price of a successful attack is a constructive alternative."

13 "Pick the target, freeze it, personalize it, and polarize it."