Reddit says content licensing deals with Google and OpenAI account for ~10% of its revenue, but its primary focus is on ad revenue, which grew 60% YoY in Q4 (Kendra Barnett/Adweek)

https://www.adweek.com/social-marketing/ai-licensing-deals-with-google-and-openai-make-up-10-of-reddits-revenue/

http://www.techmeme.com/250213/p46#a250213p46