One more thought, in the "normie" mind I find that unit bias is more prevalent than ever before. A lot of those I talk to see BTC exchange rate this high and can't see how it gets much higher so shitcoins seem more approachable.

Having models to show how BTC (not saying plan b or s2f specifically)... Just being able to articulate why there is no top for BTC with data + model has been an effective way to get past that bias.