G.l. Joe hit the shelves in time for the 1964 Christmas shopping season and soon became a big seller at $4 for the action soldiers. G.l. Joe was at first a great commercial success, but sales declined as support for the Vietnam War waned. https://t.co/uHC02jMVCi https://video.twimg.com/amplify_video/1789348341324591104/vid/avc1/984x720/yAz9cgvaZm-XEZRZ.mp4?tag=14