Here's your summary from Oura Ring's Audience Expansion (https://www.youtube.com/watch?v=FfpASkIA3wE) on the Bloomberg Television channel:
### TLDR:
- Oura Ring has sold 2.5 million rings, with a focus on women's health.
- The company is expanding software features to include health monitoring.
- Revenue from software has surpassed 20% of total revenue.
### Key Points:
1. Oura Ring has seen a shift towards women buyers, with a focus on women's health.
2. New software features like symptom radar and cardiovascular age monitoring are being introduced.
3. Revenue from software has grown significantly, with active subscription base tripling since 2021.
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