Do you really think Alex Krainer doesn't know who Friedrich Hayek is and who Selma Hayek is? That's his way to put a little fun in an article. I read his stuff since many years and he does things like this occasionally. Also in podcasts he often puts some funny things into the discussion. He's someone who doesn't take the things too seriously, especially not himself.
Of course this doesn't mean that I always agree with him, but who am I?