I appreciate your feedback. Thanks.

I'm reaching for people on the bubble: those who know something's wrong but don't know what to do about it. The trick is to then not slide into duplicating the same (excellent) content that covers this elsewhere.

But to your point, 100%: how do we get them to care? I think it's largely a matter of reframing to “What's in it for me?” instead of "You must care about this.” That's where I'm focused on getting better.