From website to WWDC, you can see all minority groups excessively depicted. Only character depicting a while / male / straight type was a hippie with mix race kids and a fat loser on a sofa. All inspiring personas was LGBT or minority type.

A quick look on Apples website shows no white hand ( when handling products ) nor person.

Their logos and icons are all now rainbow detailed ( well before pride BS ).

All their videos and ads too.

Not saying they should not elevate minorities but It could at least show or represent (20-30%) from the type of the average customer they have.

Just an observation.