they won’t buy until ETF, it’s not about censorship resistant money for them, they just want the tax benefit
Discussion
Are you American? That's what bitcoin IRA products are for. Send them here https://welcome.swanbitcoin.com for the basics and here https://www.swanbitcoin.com/bitcoin-ira when they start to get it.
Swan is my employer but Unchained has a similar product, probably others. You can also go the DIY route and set up a self directed IRA manually. This has been possible since before the genesis block. https://blog.lopp.net/how-to-invest-in-bitcoin-within-a-tax-advantaged-retirement-account/
If they can get it done before ETF approval they should see massive gainz. It is obviously a risky strategy, must have conviction.