**Expanded Implementation Timeline for Boaz Trading PLC’s T-Shirt Stores Project**
This timeline breaks down tasks by quarter, assigns ownership, identifies dependencies, and includes KPIs to ensure accountability and alignment with the 18% ROI target.
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### **Q1 2024: Secure Suppliers & Finalize Designs**
**Objective**: Establish ethical supply chains and validate product-market fit.
#### **Key Activities**:
1. **Supplier Onboarding**
- **Task**: Audit and sign contracts with 3 organic cotton farms (Bahir Dar, Hawassa, Omo Valley).
- **Owner**: Supply Chain Manager
- **Deliverables**: Signed MOUs with farmers, GOTS certification in progress.
- **KPI**: 100% of cotton sourced locally by March 2024.
2. **Design Finalization**
- **Task**: Conduct focus groups with Addis Ababa youth to test 10 prototype designs.
- **Owner**: Lead Designer + Marketing Team
- **Deliverables**: 5 approved Everyday Line designs; 3 Cannes Collection concepts.
- **KPI**: 85%+ approval rate from test groups.
3. **Production Setup**
- **Task**: Install screen-printing equipment at Hawassa Industrial Park.
- **Owner**: Production Manager
- **Deliverables**: 1,000 sample units produced for QA testing.
- **KPI**: Zero defects in 95% of samples.
**Risks & Mitigation**:
- **Supplier Delays**: Pre-negotiate backup farms in Sidama region.
- **Design Revisions**: Allocate 2 weeks for iterative tweaks.
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### **Q2 2024: Launch Addis Store & Local Marketing**
**Objective**: Dominate Addis Ababa’s casual apparel market.
#### **Key Activities**:
1. **Store Launch**
- **Task**: Secure lease in Bole district; complete Ethiopian-art-themed interior design.
- **Owner**: Retail Operations Lead
- **Deliverables**: Flagship store operational by May 2024.
- **KPI**: 500+ foot traffic in opening week.
2. **Local Marketing Campaign**
- **Task**: Roll out #WearEthiopian TikTok challenge with influencers Hanan Tarq and Abel Tesfaye.
- **Owner**: Digital Marketing Team
- **Deliverables**: 10M social media impressions; 1,000 pre-orders.
- **KPI**: 20% conversion rate from social ads.
3. **Inventory Stocking**
- **Task**: Distribute 5,000 Everyday Line units to Addis store and Mercato kiosks.
- **Owner**: Logistics Coordinator
- **Deliverables**: 100% stock availability at launch.
- **KPI**: Sell-through rate of 70% in Q2.
**Risks & Mitigation**:
- **Low Foot Traffic**: Host a live music event with Ethiopian jazz artists at the store launch.
- **Inventory Shortages**: Maintain a 20% buffer stock in Hawassa.
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### **Q3 2024: Cannes Activation & International Sales Rollout**
**Objective**: Establish global brand recognition and secure premium buyers.
#### **Key Activities**:
1. **Cannes Film Festival Activation**
- **Task**: Set up pop-up store on La Croisette; gift T-shirts to 50+ VIP attendees (e.g., Lupita Nyong’o).
- **Owner**: International Marketing Lead
- **Deliverables**: Media coverage in *Vogue* and *Variety*; 500 Cannes Collection units sold.
- **KPI**: €100,000+ in sales at the event.
2. **E-Commerce Launch**
- **Task**: Go live on Shopify with Amharic/English support and TeleBirr payment integration.
- **Owner**: E-Commerce Manager
- **Deliverables**: 1,000+ website visitors/day; 200+ orders in the first month.
- **KPI**: 25% of sales from diaspora (U.S., Europe, UAE).
3. **Export Logistics Setup**
- **Task**: Finalize partnerships with DHL and Ethiopian Airlines for global shipping.
- **Owner**: Supply Chain Manager
- **Deliverables**: Delivery timelines of 5–7 days to EU/U.S.
- **KPI**: 95% on-time delivery rate.
**Risks & Mitigation**:
- **Cannes No-Shows**: Livestream the pop-up on Instagram and offer virtual exclusives.
- **Shipping Delays**: Pre-position 30% of Cannes stock in France via air freight.
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### **Q4 2024: Consolidation & Scalability**
**Objective**: Review Year 1 performance and plan East African expansion.
#### **Key Activities**:
1. **Financial Review**
- Analyze ROI against the 18% target; adjust pricing/inventory for Year 2.
- **KPI**: Achieve breakeven by December 2024.
2. **Community Impact Report**
- Publish sustainability metrics (e.g., carbon saved, jobs created).
- **KPI**: 80%+ positive sentiment in local media.
3. **2025 Roadmap**
- Finalize plans to expand to Nairobi (Kenya) and Dire Dawa (Ethiopia).
- **KPI**: Secure 2 retail partners in East Africa.
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### **Critical Dependencies**:
- Cannes activation **requires** finalized designs and production samples by Q1.
- Addis store launch **depends on** local marketing campaigns driving pre-launch buzz.
- E-commerce success **relies on** seamless integration with TeleBirr.
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### **Budget Allocation by Quarter**
| **Quarter** | **Focus** | **Budget (ETB)** |
|-------------|----------------------------|------------------|
| Q1 2024 | Suppliers & Production | 8,000,000 |
| Q2 2024 | Store Launch & Marketing | 10,000,000 |
| Q3 2024 | Cannes & International | 6,875,000 |
| Q4 2024 | Review & Planning | 2,625,000 |
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By adhering to this timeline, Boaz Trading PLC will balance local dominance with global ambition, ensuring scalable growth grounded in Ethiopian heritage.