In the Bitaxe circles I’ve been hanging around I don’t hear much about overtaking industrial mining. Mostly it’s engineers and coders and nerds and the curious. Yes a hobby, people who are interested in the science and technology, who like to tinker, mod the cooling and overclocking, look at the stats in the dashboard. Meanwhile doing it’s part to decentralize the network to whatever extent it can. Lots of people have and spend $300, $400, $500 or more on their hobbies. Definitely more for things like fishing, photography, Lego, golf (frisbee or regular) etc. and most of us can’t do proper mining due to the cost of electricity, and the space needed for the noise and heat of it. I get that some resellers may be marketing it differently, I’m just trying to express the non-markety side of it.

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Understood. This particular brand frequently uses this talking point in their marketing, along with leading statements and reframed statistics (like the ones I put into proper perspective in my reply), to suggest these devices will regularly hit blocks when enough people buy them. If you look at their marketing materials, you'll see what I mean. Here is an example:

I agrre the marketing is a touch hopeful, but I think democratizing hash is a worthy cause. It is important that we create an alternative mining supply in such case significant intervention by governments should occur against existing scale commercial miners. The J/TH on the gammas are comparable to the 200+ TH models BitMains and don't require 220V power.

The open source BitAxe project is creating an economy for small scale decentralized miners and helps to drive the cost down on small format single or few chip miners. Open source designs will also allow hash to flow into home heating devices. This is good for the network, good for the world.

If you have stranded or cheap power you can participate and earn non-KYC freedom money.