Here is what I really hate about the modern internet - nothing lasts. If you post anything on any major platforms - Youtube, TikTok or X it is visible to people for an extremely short time, from a few minutes to a day at last. And good luck if your content gains some traction in that amount of time - it might be visible a little bit longer. But the principle is the same for everyone, no matter if you are big or small there is almost no tail. Back in the day you could create something, throw it in the while and people will still discover it years after. And it created completely different incentives. You were interested in creating something impactful and long lasting. But now it's just new stuff over new stuff again and again. People that were extremely popular yesterday get forgotten in a blink of an eye. So creators push themselves to the limit to produce something new every single day to not get lost into obscurity. So they burn out and force themselves to produce something when they simply have nothing to say, which leads to inevitable downfall.

And this is not an emerging property of the current scale of the internet. It is the choice that was deliberately made by the big tech as almost all the internet traffic gets so centralised, the little twerk of the dominant recommendation algorithm gets amplified tenfold and impacts millions of lives worldwide.