In this case the npub was brand new, but they had posted quite a lot. They had followed around 300 npubs but only had 4 followers, so I was certainly sceptical.

Yes, a rating system might help, a bit like review systems, although they can be prone to abuse too 🤔

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WoT driven labels, tags.

You tag the scammer so that all of your followers can see it.

It's decentralised. Organic. It's not perfect, could be abused... but it could be good enough.

Badges is the word I was looking for!

IIRC there was already a Nostr badges project somewhere..

I think at least the following badges would be extremely useful:

Scam ⚠️

Bot 🤖

Spam 📧

"only had 4 followers"

Nobody has to be as technically capable as you to immediately recognize this as a red flag. Those who have become accustomed to the centralized world 'protecting' them just need to get educated on the implication of a new decentralized, don't trust; verify world.

Granted, this education isn't going to happen en masse overnight; but, I kind of feel like focusing on providing better and better tools for individuals to perform their own verifications has to be a more productive path in the long run than trying to replace the 'protection' they are used to getting from the old centralized platforms.