Sales is something you sprinkle on top of a strong offering
Not something to fix an uncompelling narrative/value prop
Discussion
Leaking buckets 🪣
Where I work, sales means promising things, regardless of whether or not they can be delivered, for the sake of commission.
Marketing and sales, if it can be called good, must be motivated by a desire for the benefit of the other, not a fat bottom line. Greed is what gives the free market a bad name and why people thing communism can actually be an option.
Always check what percentage of a companies budget is sales before doing business with them. If it is more than R&D, production, and operations... Stay away.
I walked away from a job offer because sales made 5x more than the engineers. The company is struggling now.