It doesn't.

Everyday people will not run a relay. Just like many people don't run a node. The market for NOSTR is very niche and based on idealism, not practicality.

If NOSTR is going to stay a sub-sub-sub-sub-culture within a sub-sub-culture, then it needs more users:

- Running relays

- Improving UX/UI for NOSTR as a whole

- Avoid VC funding

- And not relying on AWS for storage and backup

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Nah, only a fraction of a percent will run relays. It requires an economic incentive to. “Economic nodes” of Nostr have an incentive to.