web became popular for the same reason it broke:

anyone can publish a website, consisting rendered layout and executable script.

now how do you build a popular web alternative:

anyone should be able to publish content, consisting of a rendered layout and executable script.

and how it will break:

everyone will use same centralized apps consisting of advertisers and censors.

how not to build a web alternative:

- keep it simple plain text

- limit functionality by the popular applications

- define functionality in single github repo

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