The big bubble isn't buying bitcoin with profits it is the leverage and debt issuance to buy that is the bubble.
I have been taking out Square buisness loans, buying bitcoin and then letting the business pay off the loan over daily sales. This simple strategy has aquired a nice stack for the LLC and sits in no debt as I responsibly pay the loan back with profits before doing it again.
I am content to not take any leverage now. After the pop, I am backing up a dumptruck of fiat.