Does your happiness have any bearing on who picks up your trash? Is there competition to do that. Can you just not pay and do it yourself? How does their rate compare to that?

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Trash is a funny business. There are poor incentives to treat it correctly. Once it's gone the customer is not interested, but the whole community/city is still expecting. A private trash contractor inevitably want to save money and not spend fuel - it's too easy to dump it somewhere remote and no one can tell where it came from.