make it harder to join.
https://www.thevintagenews.com/2016/10/02/order-popularize-potatoes-france-parmentier-placed-armed-guards-potatoes-fields-instructed-guards-accept-bribes-let-people-steal-potatoes/
I don't think this potato story is a success story because it's harder. I believe it's more because of excitement. Stealing / bribing / doing illegal stuff is wrong but can be exciting
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