When I show a bitcoin project to people in fiatworld, I always replace the word bitcoin with *censored* . So they look at the concept itself, not the "coin stuff".

After I reveal the real purpose (some guessed it) then I get usually a big drop in enthusiasm, as they're so sick of anything to do with "cryptocurrencies".

The real poison is the constant barrage of non-bitcoin projects. Be it s-coins, scams and the like.

People are so tired of it, they don't even see the core of an issue or solved problem anymore.

that's: opportunity